British Cycling announces partnership with adaptive cycle ...

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British Cycling announces partnership with adaptive cycle ... British Cycling

The partnership is British Cycling’s first with an adaptive cycle manufacturer, and will see ICE Trikes become the preferred supplier to the Limitless programme, which provides clubs with support and funding to deliver activities for disabled riders. ICE Trikes have already gifted to clubs in Cornwall, Kent and the Wyre Forest through the partnership, with more trikes to be delivered throughout the year.

Additionally, all British Cycling members are now entitled to an exclusive 8% discount on purchases from ICE, with the discount increasing to 15% for members who participate in 10 Limitless sessions, through an innovative incentive scheme.

Since its launch in February 2023, the Limitless programme has already grown to a nationwide network of 50 clubs, and last year supported more than 1,200 riders to experience the joy of cycling. Of those participating in the programme, 95% said that it had made them feel more welcome and included in the sport.

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